Identity

lo•go (loh-goh) n. Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc.,often uniquely designed for ready recognition.

Signs and symbols are one of the oldest means of communication. From stonemasons and potters to family coats of arms, a particular mark was desirable to distinguish one’s service, product, or territory. The same still holds true today. Consider the CBS “eye,” the Macintosh “apple” or Nike’s “swoosh.” More than mere decoration, these emblems present to the public a cohesive and, obviously, unforgettable mark that signifies that particular company. A logo provides the visual identity that is crucial for any business, whether it be an individual, a small company, or a large corporation. This specific symbol instantly expresses the company’s essence every time it is seen. The image thus serves as a unique and succinct advertising tool.

More to come. No kidding. I promise.